GoVoz started with a conversation at the kitchen table.
Trina Aguirre's husband has spent his career in commercial construction managing union crews where roughly 90 percent of the workforce is Hispanic or Latino. Over time those kitchen table conversations kept coming back to the same thing. He wanted to communicate better with his crew. Not just point and gesture. Not rely on one bilingual worker to carry the whole team. Actually talk to the people he worked alongside every day.
Trina heard it enough times that she started paying attention differently. With 25 years building workforce systems across Fortune 500 companies, hospitals, and nonprofits, she is wired to find the gap between a problem and a practical solution. What she found was that nothing on the market was built for this specific situation. Not for construction. Not for real jobsite language. Not for the foreman who wants to call out a safety hazard and know his crew actually heard it.
So she built GoVoz. Voz means voice in Spanish. Because that is exactly what was missing on the job site. A shared voice.
- · Safety calls that do not register in real time because the crew did not catch them in English.
- · Safety huddles delivered to crews who are catching maybe half of what is being said.
- · Spanish-speaking workers who want to advance but cannot bridge the language gap on their own.
- · Bilingual workers burning out because informal translation became their second full-time job.
- · Compliance documents that nobody reads because nobody can read them.
Now leaders can communicate with their Spanish-speaking crew with the push of a button. The app speaks the message out loud in Spanish so nothing gets lost. Or if you prefer, GoVoz teaches you how to say it yourself. Your choice.
It works both ways. Spanish-speaking crew members can communicate back in Spanish too. Every user sets their preferred language when they sign up so all navigation, headers, and options appear in their language with the translation alongside it. English speakers see English first. Spanish speakers see Spanish first. Everyone is working in the same app, in their own language, at the same time.
Construction-specific phrases by trade, AI conversation practice, safety communications, and real-time bilingual announcements. Built for the job site, not a classroom.
Download is voluntary. Use is voluntary. No employer mandate. Leadership manages the content. The crew chooses to engage.
Free translators do not know construction terminology. Generic language apps do not know your company. Project management platforms have Spanish UI but no bilingual safety communication. Training programs are one-time content, not a daily tool.
GoVoz combines construction-specific AI conversation, real jobsite phrases by trade category, and bilingual communication in one platform. Built for the people doing the work and the leaders responsible for keeping them safe.
Trina Aguirre
Founder and CEO. 25 years in HR and payroll operations across Fortune 500 companies, hospitals, and nonprofits. Former Payroll and Business Systems Director at Stanford Children's Hospital. Specialized in designing workforce systems that work on the job site, not just on spreadsheets. Built and led Workforce Integrity Partners, helping construction companies fix broken payroll and compliance processes. Now building GoVoz to solve the communication gap that keeps construction teams from reaching their potential.
GoVoz is being refined with input from union construction superintendents, safety leaders, and bilingual reviewers.
